Verizon Wireless

Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. Based on revenue, Verizon Wireless is the largest American wireless company and largest wireless data provider. As of October 2007, the company served a total of 63.7 million U.S. subscribers and had an annual revenue of $38 billion. Headquartered in Basking Ridge, New Jersey, the company is a joint venture of Verizon Communications and Vodafone Group, with 55 and 45 percent ownership respectively.

Verizon Wireless traces its roots to Bell Atlantic Mobile, NYNEX Mobile Communications, AirTouch Communications, PrimeCo Communications, and GTE Mobilnet. Bell Atlantic Mobile and NYNEX Mobile Communications merged in 1995 to create Bell Atlantic-NYNEX Mobile, and in 1997 their namesake Baby Bell parents followed suit to form the new Bell Atlantic and their wireless subsidiary was renamed Bell Atlantic Mobile. Bell Atlantic Mobile and NYNEX Mobile Communications was created from Advanced Mobile Phone Service, Inc., which was a subsidiary of AT&T created in 1978 to provide cellular service nationwide. AMPS, Inc. was divided among the RBOCs as part of the Bell System Divestiture.

Meanwhile, in June 1999, AirTouch Communications of San Francisco, California merged with UK-based Vodafone Group Plc, forming Vodafone AirTouch Plc. In September 1999, Vodafone AirTouch announced a $90-billion joint venture with Bell Atlantic Corp. to be called Verizon Wireless, and which would be comprised of the two companies' U.S. wireless assets: Bell Atlantic Mobile and AirTouch Paging. This wireless joint venture received regulatory approval in six months, and began operations as Verizon Wireless on April 4, 2000. On June 30, 2000, the addition of GTE Wireless' assets, in connection with the merger of Bell Atlantic and GTE to form Verizon Communications, made Verizon Wireless the nation's largest wireless communications provider (until Cingular's acquisition of AT&T Wireless in 2004). For the joint venture, Verizon Communications owns 55% and UK-based Vodafone Group (formerly Vodafone AirTouch) owns 45%.

The name "Verizon," a portmanteau, is derived by combining the word "veritas," a Latin term that means "truth," and the word "horizon." Together, they are supposed to conjure images of reliability, certainty, leadership, and limitless possibilities.